Product Design

Product Design for complex software

We design SaaS, mobile and business apps that are easier to use, from the first MVP to products used by millions of people.

50+ companies / growing startups trust us
Inside a product

From the full journey to the smallest component

Here is what a product project with us looks like, based on real client cases. Pick a project and explore the work, from the big picture down to the component.

Weward
Octopia
INSEP
01
JOURNEY
Research and concept

Understanding how users exchange their Wards, then mapping the two purchase journeys, with and without Wardeals. (Image onboarding D7 challenge)

What you get
User journey
Validated concepts
02
STRUCTURE
Wireframes and flows

Laid out in wireframes: screen sequences, edge cases, bottom sheets. We validate the logic before the visuals.

What you get
Wireframes
Annotated flows
03
SCREEN
The screens

Catalog, categories, checkout: every screen is designed to make redeeming rewards simple and make people want to come back.

What you get
Key screens
Interaction notes
04
Component
Components and motion

Dissected cards, carousels, animated header, bottom sheet assets: reusable components, documented and ready for development.

What you get
Components and variants
Motion specs
Weward›Journey›Screen›States›Component
Parcours d'onboarding Weward
Écran Bundles Weward
États du défi 1v1 Weward
Composants du feed social Weward
The consumer app that gets more than 30 million users walking.
Read the case study →
01
RESEARCH
Interviews and mapping

User interviews to map their needs and define the journeys.

What you get
Interviews
Journeys
02
STRUCTURE
Wireframes and user testing

Wireframes then a prototype, tested with the same people we interviewed.

What you get
Wireframes
Tested prototype
03
SCREEN
UI and continuity across projects

Screens and flows linked across Figma files for continuity from one project to the next.

What you get
Product design
Cross-project prototype
04
Component
Branding and design system

A design system shared by around ten projects and designers.

What you get
Design system
Documented components
Octopia›Concept›Screen›State›Component
The marketplace and logistics tools of the Cdiscount group.
Read the case study →
01
SCOPING
3-month roadmap

Website, mobile app and web app in 3 months, with development starting 2 weeks after kickoff.

What you get
Roadmap
Design and dev planning
02
RESEARCH
Personas and workshops

Workshops, personas and journeys to understand what each user is looking for.

What you get
Personas
User journeys
03
IDENTITY
Branding research

From brand research to the final logo, one voice for all three products.

What you get
Logo
Brand universe
04
SCREEN
Website, mobile app and web app

Every screen, delivered continuously in close contact with the client and the developers.

What you get
Screens for all 3 products
Dev-ready files
A website, a mobile app and a web app for INSEP.
Read the case study →
Our method

How a product project unfolds

About 8 weeks from audit to handoff. The colored bars are our work. The black ones are yours.

Product design  —  From audit to handoff
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
You
You
Access, feedback and approvals
UI feedback
Review
▢
Kick-Off
✓
Journeys OK
✓
Wireframes OK
Handoff
↓
UX
Research and UX
Audit, journeys, wireframes
Product audit
Wireframes
Journeys
UI
UI design
Style, screens, components
Product interfaces
Visual direction
Components
</>
Handoff
Documentation and design QA
Handoff and QA
Want more examples?

A few recent products

Application mobile Weward
+30 M
app users

The app that rewards walking: onboarding, retention, challenges and social feed.

Read the case study: Weward →
Plateforme Favikon
2.5 years
of product collaboration

The influencer marketing platform, from identity to structuring the app.

Read the case study: Favikon →
Discover our plans

Your team of dedicated product designers

The Design plan: your product designers, every month.

Design partner

From4 ,000€ excl. VAT / month
  • ✓New features, integrated into your existing journeys
  • ✓Testing, fixes and UX cleanup
  • ✓Design system maintenance and evolution
  • ✓Review of what your team builds
  • ✓The same team, the same Slack channel
  • ✓Pause or stop anytimeBilled monthly, like every Design plan.
  • ✓An operational senior, 3x more efficient and ~3x cheaper than a full-time hire.
‖

Pause anytime

Pause or stop your subscription at any time, stress-free.

✓

Try it for a week

Not convinced after a week? Get 75% of your payment back, no questions asked.

100%

Verifiable client reviews

A great team that really listens
Thomas Goupil, founder of Académie RH
I finally found my go-to agency!
Maxime Doholo, founder of Agence Nuisibles
We were blown away by the result!
Jeremy Boissinot, CEO of Favikon
What we fix first

Where products lose their users

The audit ranks each problem by impact and required effort. Here are the areas it flags most often.

Onboarding

A sign-up that is too long and abandoned halfway, and first sessions that never reach the moment the product truly makes sense.

The core journey

The task your users came for, buried under years of extra features and steps.

Activation

The time it takes a new user to get their first win, and everything that gets in the way.

Empty states and errors

An empty dashboard with no next step, an error message that doesn't say what to do. Your users run into them every day.

Several roles, one journey

Admins, members, clients or creators stuck in a journey designed for someone else, when each of them needs their own.

A drifting design system

Five button styles and three ways to do the same thing: your team slows down and your users get lost.

Proof

Product work with a proven track record

+30 M

users on the Weward app

Lead Design on onboarding, retention, challenges and the social feed.

2 to 5

designers on the Weward team

Design ops and coaching of the organization as the team grew.

2.5 years

alongside Favikon, Académie RH, L'Addition..

From identity to product, all the way to hiring their designers.

15+ years

of Product Design

Products for Octopia, Weward, L'Addition, Carrefour and the LFP.

50+

companies supported

Growing startups, scale-ups and large companies.

Design + Tech

We know both sides

We know what happens after Figma, because we build too.

They talk about their experience

I finally found my go-to agency!

"The Rainboow team did a fabulous job.
‍
Their end-to-end support, professionalism, commitment and recommendations mean I'll work with them again on future web projects!

I highly recommend their services, you can go with them with your eyes closed!"

Maxime Doholo
Founder @ Agence Nuisibles

Quality collaboration

"I'm happy to recommend Rainboow.

They do very good work, and they're responsive and efficient.

It's rewarding to work with people who are passionate about what they do, and who do it well."

Clutch
The Clutch team

Very fast.
Nothing but good feedback

Florent Dal Ben Salles
Co-founder - Ades Bootcamp
& Freelance Acceleration

A great team that really listens

"A great team that really listens and fully understood our project.
‍
The result is above our expectations.
Jérémie and Jérôme are extremely available and open to improvements.
‍
We didn't expect to reach this level of execution.
‍
They will also follow our website's progress over the next 6 months. Go for it, it's great."

Thomas Goupil
Founder of Académie RH & Avolike

Great service provider.

"The Rainboow team is very responsive and skilled.

Specialized in Webflow, they know their craft perfectly and never do things halfway."

Constantin Khireche
President, La Lourde

A pleasant and responsive team

"I contacted Rainboow to redesign our landing pages. A pleasant and responsive team, very available during the project and afterwards for follow-up.
‍
Thank you both for your commitment and professionalism.

I recommend them with my eyes closed :)"

Olivia
CMO @ Decathlon / Train Me

The final result is exactly what we had in mind.

"The team really listened, was responsive and full of ideas.
Rainboow built our website from A to Z. We wanted a clear, professional site that truly reflects our business."

Klarance & Jonathan
Founders @ Maison Bleue

Flawless execution.

"The design exceeded our expectations and gave a decisive boost to the launch of our project, exactly as we had imagined it."

Biked
The Biked team
FAQ

Your questions about UI/UX and product design

Still have questions?

Send us your product, your current journeys, your goals and what needs to change. We'll help you define the right scope, team, timeline and next steps.

Let's talk about your product project
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What does a product design agency do?

It designs the software itself: the journeys, screens, states and components of your web, SaaS or mobile apps. At Rainboow, we cover the whole path, from UX audit and wireframes to final interfaces, design system and developer handoff.

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Are you a UI/UX agency?

Yes. UI/UX is at the heart of our product work. On the UX side: research, audits, journeys and wireframes. On the UI side: screens, components and design system. Senior designers only, working in Figma alongside your product team.

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How do you get to grips with our product?

We start by analyzing the existing product, journeys, your goals, your data, and feedback from support and your team. We identify the unclear or painful areas before touching a single interface.

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Can you work with our product managers and developers?

Yes. We work directly with founders, PMs, developers and in-house designers. We join your Slack, work in Figma, hold regular check-ins and prepare a documented handoff so the whole team stays aligned.

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How do you handle complex journeys and edge cases?

We first map the core journey, then design every state around it: permissions, errors, empty states, loading and all the small details that are often forgotten. A large part of a product's quality is decided there.

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Do you redo the screens or improve the UX?

Both. Sometimes the interface just needs refining. Often, the journey itself is the problem. We look at structure, hierarchy, copy, logic and states before making the screens look better.

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Can you take over our existing design system?

Yes. We can use it as is, clean it up, complete it with missing components and patterns, or rebuild it only if it slows your team down.

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How long does a product design project take?

A typical project starts with the audit in week 1. Interfaces arrive between week 4 and week 8, followed by handoff and QA. The duration depends on the number of journeys, the complexity of the screens and how fast decisions are made.

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Can you help us after the handoff?

Yes. We review what your team builds, answer developers' questions, adjust edge cases and check that the shipped product matches the intended experience.

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How do you price product design?

Based on scope: the number of journeys, screen complexity, design system needs and the level of follow-up during development. Design Partner starts at €4,000 excl. VAT per month. We usually recommend starting with the area that has the most impact.

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Can you become our long-term product design partner?

Yes. Many teams keep us on for new features, the roadmap, UX improvements, design system evolution and reviewing what gets built, as an extension of their product team.

Tell us about your project

I finally found my go-to agency!

"The Rainboow team did a fabulous job.

Their end-to-end support, professionalism, commitment and recommendations mean I'll work with them again on future web projects!

I highly recommend their services, you can go with them with your eyes closed!"

Maxime Doholo
Maxime Doholo
Founder - Agence Nuisibles