How we turned a startup into a leading brand in influencer marketing
We supported Favikon in creating its identity, redesigning its digital experience and evolving its product for more than two and a half years.
A collaboration that transformed its brand image and supported its growth.
Context
An ambitious startup, an image that wasn't keeping up
A strong ambition. An identity that didn't exist yet.
When Favikon contacted us, the startup had a very basic website, with no real visual identity or art direction.
Yet its ambition was big: to become a reference platform that lets brands identify and collaborate with content creators.
To support its growth, Favikon needed much more than a new website.
It had to build a credible, modern and recognizable brand, able to win over two audiences: companies and influencers.
The challenge
Winning over two audiences with a single brand
One brand. Two audiences. One challenge.
The main challenge was to build a universe able to meet two different expectations.
On one side, brands were looking for a professional, credible and effective platform to identify the right influencers.
On the other, creators needed an attractive, rewarding and engaging experience.
Our challenge: create an identity strong enough to bring these two worlds together, without losing consistency.
Our approach
Before design, understand the business
We never start by drawing a website.
Every collaboration begins with a discovery and strategic thinking phase.
For Favikon, we ran a workshop to understand their market, their users, their ambitions and how they wanted to position themselves.
These discussions helped identify several key directions: modernize their image, strengthen the community dimension and bring more gamification into the experience.
We then explored three different creative directions.
Rather than keeping a single proposal, we combined the best ideas to build a fourth direction, perfectly aligned with Favikon's ambitions.
Branding
Building a recognizable brand
An identity designed to stand out.
We imagined a modern, bold and resolutely digital visual universe: an art direction built around dark backgrounds, luminous gradients and dynamic graphic elements.
Every choice had a purpose: give Favikon a distinctive identity, able to strengthen its credibility with brands while remaining attractive to creators.
We also redesigned how the rankings are presented and created specific illustrations to showcase the platform's features.
Web Design
A digital experience that matches the ambition
A website that does more than look good.
Once the identity was defined, we rolled it out across the entire web experience.
The goal was to make the Favikon offer more attractive, showcase its features and make visitors want to discover the platform.
We worked on every section, every illustration and every interaction to build an experience consistent with the brand's new positioning.
The success with creators then accelerated the development of a dedicated experience: Favikon Creator. A more expressive, more creative universe designed specifically for this community.
Product Design
Much more than a website redesign
From a redesign to more than two and a half years of collaboration.
Our collaboration with Favikon didn't stop at the website launch. For more than two and a half years, we kept supporting the startup in the evolution of its product and its design organization.
We worked in particular on structuring the application, improving user journeys and keeping its interfaces consistent.
We also helped Favikon recruit designers to strengthen its in-house team.
This collaboration illustrates how we work: we don't just aim to deliver a project, but to support companies as they grow.
The results
A transformation that goes beyond design
A new identity. A whole new impact.
The launch of Favikon's new identity generated far more enthusiasm than initially expected.
On LinkedIn in particular, the Favikon rankings gained strong visibility, gradually establishing the brand in the influencer marketing world.
The interest from creators also accelerated the development of Favikon Creator.
Beyond aesthetics, this transformation allowed Favikon to reach a new level in how its brand is perceived: from a startup with a basic website, Favikon became a platform with a strong, recognizable identity suited to its ambitions.
Conclusion
Your next chapter starts here
Your company has grown. Your image should follow.
Like Favikon, you may have built a promising product, but your identity and digital experience no longer reflect your ambitions.
We help you take this step with an approach that brings together branding, Product Design and web development.
What if your website finally lived up
to what you're building?
